Hotels.com Has a Skewed View of “Once a Week”
I noticed that hotels.com had become one of the more prevalent spammers of my inbox as of late, so I finally made the effort to unsubscribe from their mailing list. I was disturbed to find the frequency setting to be listed as “about once a week”.
They must use “about” very loosely around the hotels.com office because I’ve received at least 3 emails a week, including one each of the past 3 days. The screenshot below even has a few emails cropped out
Who goes on vacation as often as hotels.com would like me to? I wish I had that kind of free time and money to blow. When marketing with e-mail, you should really consider the likelihood of the target customer to use an offer, because overbearing amounts of e-mail are likely to cause them to unsubscribe. I am definitely not going to use multiple hotel discounts in a one week period. If I was going to book a hotel, however, and knew that I had received an e-mail from hotels.com in the past 2 weeks then I’d certainly look for it in my inbox.
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